The United Arab
Emirates is one of the modern and developed Arab countries that were able,
within a short period, to have a strong position on the world map of tourism.The
UAE in the recent years has become one of the leading countries in tourism in
the Gulf and Middle East region. According to the World Travel and Tourism
Council report, 41 percent of total investments in the travel and tourism
sector in the Middle East region are accounted in UAE. Moreover, the report
predicted a steady increase of the amount of investments in the UAE tourism
sector by 7 percent every year (Ajou, 2012) . The government of
the UAE is trying to focus on other substitutes of the oil industry. According
to the article, tourism sector contributed 14 percent to the UAE economy in the
year of 2012 (Sambidge, 2013) . Therefore, tourism is
a good investment for the UAE and it's also making the UAE well-known worldwide
and famous. According to the article, in the year 2012 the number of tourists
heading to the UAE was estimated to reach ten million (John, 2013) . This paper will
cover the reasons behind UAE's success in the hospitality
market. Also, it will go through the positive and negative outcomes of
tourism in the UAE. Finally, it will provide some recommendations and
suggestions based on the outcomes.
The UAE has acquired
a strong position in the hospitality market and became a world class tourism
destination. This was due to several factors. For instance, the UAE has a
unique location in the world map that links between the east and west. Also,
UAE's government has established various tourists' facilities in all of its
seven emirates and is constantly developing more. For example, the country has exceptional
hotels and resorts that were designed uniquely and provide excellent services. Moreover,
the security and stability in the UAE is another significant factor that
attracts tourists from all over the world. To be more specific, the crime rates
are very low, the food hygiene standards are high, and the standards of medical
care are excellent. Furthermore, the UAE is famous for its shopping malls and
shopping festivals especially in Dubai. Tourists from all around the world
enjoy shopping in the UAE during their visit. According to research, in 2011 Visa
account holders from different countries such as Russia, UK, USA, and China
spent $1.2 billion on general merchandise like clothes, music, antiques, and
jewelry purchases in the UAE (Baricordi, 2012) . Finally, the UAE has modern and
developed infrastructure that provides high-ranking services for the tourists
and residents such as airports, ports, roads network, means of communications
and other impressive services.
The United Arab
Emirates is doing an excellent job in its tourism sector and this is reflecting
positively on the country's economical performance and it's contributing
significantly to the GDP. According to the article, AED193.6 billion of UAE's
GDP was from the tourism sector in the year 2012, and that contribution is
estimated to rise by 3.2 percent by the end of 2013 (Sambidge,
2013) .
Moreover, due to the tourism sectors constant development, the unemployment
rate will be minimized significantly, and more job opportunities are available.
In 2012, a total of 383,500 jobs were supported by the travel and tourism sector
and by the end of this year, the number is expected to further rise by 2.6
percent to 393,500 jobs (Sambidge, 2013) . Nevertheless,
tourism may affect the country’s natural resources by the excessive use of the
increased numbers of tourists as well as locals and residents. Also, the
heritage sites may be damaged and affected by the increasing number of
visitors. Furthermore, traffic jams and accidents will increase due to the
growing number of tourists as well as the population.
The negative
outcomes of tourism are going to affect the country badly. Therefore, quite a
few suggestions will help to minimize the bad impact of tourism. First, the
country should adapt technology to minimize the excessive use of natural
resources such as water. In term of the heritage sites conservation, the number
of openings hours and days should be minimized and controlled. Moreover, the traffic
jam and increasing number of accidents can be avoided by providing other means
of transportation such as the railways in Dubai.
To sum up, the
UAE is a country that succeeded to be one of the leading countries in the
tourism and hospitality market. This paper discussed the reasons behind the UAE's
success in tourism. This mainly was the strategies used in providing the
tourists with everything they are looking for. Then it discussed the positive
outcomes such as the good contribution of tourism to UAE's GDP. Also the paper
included the minor negative outcomes. For instance, traffic jams and overuse of
the country's natural resources. Finally, it suggested using technology to
avoid and overcome some of the negative outcomes.
Bibliography
Ajou, N. E. (2012, November 29). Travel and
tourism companies in UAE must embrace online marketing to grow their
businesses. Retrieved from The ultimate Middle East Bussines Resource: http://www.ameinfo.com/travel-tourism-companies-uae-embrace-online-320885
Baricordi, M. (2012). Tourism
Outlook: UAE. Retrieved from Visa:
http://corporate.visa.com/_media/visa-tourism-uae-12.pdf
John, I. (2013, february 15). UAE
tourism revenue set to hit $7.5 billion by 2016. Retrieved from Khaleej
Times:
http://www.khaleejtimes.com/biz/inside.asp?xfile=/data/uaebusiness/2013/February/uaebusiness_February252.xml§ion=uaebusiness
Sambidge, A. (2013, March 17). UAE
tourism worth $52bn in 2012. Retrieved from Arabian Business:
http://www.arabianbusiness.com/uae-tourism-worth-52bn-in-2012-says-report-493423.html
Environment & Biodiversity : UAE National Council for Tourism & Antiquities. (n.d.). TOURISM. Retrieved May 20, 2013, from http://www.uaetourism.ae/en/19/tourism-and-discovery/environment-and-biodiversity
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